Deceitful signs showing a shop is closing down, or liquidating all stock.
Everyone loves a bargain and ugly signs showing that a story is closing down and ‘EVERYTHING MUST GO’ or ‘CLEARANCE’ signs are the equivalent of click-bait on the high street.
I’m not talking about outlets or clearance stores, I’m referring to dishonest businesses using misleading tactics to attract customers.
Sports Direct, one of the biggest UK sportswear chains is known for using this dirty tactic on an ongoing basis.
All over shopping malls and city centers across the UK you’ll see closing down sales from Sports Direct.
Their strategy has been getting significant media coverage such as this article in The Daily Telegraph: How fair does Sports Direct play?
Last year, sales jumped 24 per cent to £2.7bn, and its pre-tax profits increased 15 per cent to £207m.
This, in turn, has helped its deputy chairman, Mike Ashley, who founded the business 33 years ago, to become one of Britain’s richest men. He is valued at £3.5bn, allowing him to buy Newcastle United and take a significant stake in Rangers Football Club.
Offering everything from camping gear and swimming trunks to baseball caps and footballs, it stocks most of the sports kit you could possibly ever want, all at bargain prices.
It’s all a big con. They’re here to stay and making a lot of money from bargain hunters (a.k.a. everyone).
Ugly window displays and ugly business tactic.
This article is owned by:
Daniel Buchuk, worked at BBC
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